This is where I decided what fonts would look best on my digipack and advert. I wanted to use the same font for both the digipack and advert so that they both showed continuation.
This is the font from the official Florence + the Machine website. The font is curly and represents the style of the band, old fashioned in style yet modern at the same time. It also looks quite sophisticated which would attract to the demographical audience of 15- 40.
This is the first font that I wanted to use that I found on the website dafont.com. I liked this font because it was quite individual and I thought that it would look good against photos of forest. I decided not to use this font in the end as it was too complicated to use when editing on photoshop and didn't look as effective as the simple font used on the official Florence + the Machine website. 
The font that I decided to use in the end was called 'Alice in Wonderland'. I liked it because it looks simple yet effective against the busy woodland scenery. It also had the same sort of feel to it that the font on the Florence +the Machine website had. Because the font is quite simple, it easily would appeal to the mixed gener, 15-40 age range demographic. 
I used this font for the whole of my digipack and advert so that the whole package showed continuation with each other. It was an easy font to colour in on Photoshop using the fill tool, and I could experiment easily with the different colours to see what would look best against the picture background. 
