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Lighting

The advert is promoting Florence and the Machine for the store HMV. The advert talks about what her inspiration is for her song "You've got the love". The advert is effective because it is all done in black and white apart from the statement pink for the
HMV logo. The photo of Florence is a mid- close up shot, and is effective as she is looking at the audience and therefore connecting with them. I like this idea and therefore might use it in my own advert. It also looks like she is singing, and this is reinstated with some of the lyrics that are flashed across the page. The white font also stands out against the black and white background.





- Press the middle button 3 times = Automatic White Balance
- Use controls to select setting
- Bottom button = Shutter Speed
We were taught how to edit our shot in Final Cut Pro and how to connect the camera to the laptop using a FIREWIRE cable. The camera connection was recognised by changing the setting to VCR/Playback.
In this country, we were taught that the PAL (Phase Alternating Line) should be set to 24 frames per second. We were also taught about Scratch Disks and their use, this is te destination for all captured footage.
We also learnt that we can actually control the camera via the computer through 'Device Contol'.
When editing, it was important to distinguish which shots were good enough to include in the final edit. The shots that we didn't want to use could be removed using the 'Razor' tool. An 'Assembly edit' could also be used to seperate the poor shots from the good ones.
We also learnt some creative camera use like how to execute a Timelapse shoot. This is something that our group is interested in using as it fits in well with the idea of a lifetime in a day and so could show how quickly the days go past. Here was the result of our Timelapse shooting: